Mass FX was brought on as the post partner for this series about global economic progress of reaching a Net Zero Carbon Emission by 2050. We carefully crafted the story for every chapter and elevated each video by designing and animating a unique set of titles, infographics, text treatment and graphs as B-Roll.
Speed & Scale (S&S) is a global initiative focused on education, advocacy, and solution-scaling to act on the climate crisis. We provided graphics and post for this comprehensive video series explaining the progress of decarbonizing the global economy.
Expertise
- Creative Direction
- Editing
- 2D Motion Graphics
- Sound
- Color
The Process
The Action Plan Titles
The bestselling book Speed & Scale by John Doerr outlines a simple ten-step plan on how to cut emissions to net zero by 2050, which meant we needed to design ten opening title sequences unique to the chapter’s topic, but with the S&S established brand design.
Tracking Data & Results
Data visualizations help viewers understand the progress humanity has made in reducing carbon emissions.
Establishing the visual language
A look at different design approaches from our creative development phase.
Web Integration
The video series is hosted directly on the Speed & Scale website and seamlessly integrates with the site’s look and design.
Social Campaign
We adapted the videos from the entire series into bite-size snippets, teasing the Global Progress Update across all social media platforms. Our team re-edited and re-formatted all motion graphics elements to fit the vertical aspect ratio.