Easy enough for the kiddos
XLH is a rare disease and young people who have it need help to explain it to their family, friends and teachers. How do you explain a complex disease to a 12-year old? We decided a metaphor would be the way to go.
Stratevi turned to Mass FX when their client, Ultragenyx, required two videos that explained the complexities of X-linked Hypophosphatemia to physicians who knew the science and to affected kids who needed to be able to explain it to their family and teachers.
Expertise
- Concepting
- Scripting
- 3D Animation
- Character Animation
- Voiceover
- Music
Deep enough for the doctors
But, the physicians needed to understand XLH, too. Being a rare disease, some doctors might need additional information to understand the symptoms they were seeing in XLH patients, so Ultragenyx needed a video that catered to more sophisticated audiences.
What is XLH? for Health Care Providers
Drawing on the science and a more advanced medical animation, the physician video goes deeper into the science of XLH.