For the introduction of the campaign, we wanted to remind viewers that Keysight's roots go all the way back to the shed where Bill Hewlett and Dave Packard built their first oscillator to test audio equipment. Transforming the shed into the oscillator of the past to the oscillators of today guides the story of Keysight's roots.
"I didn't know Keysight did that!" Brace yourself for a journey of discovery as we unveil the campaign that gives customers the full spectrum of Keysight's groundbreaking offerings.
Expertise
- Campaign Marketing
- Creative Direction
- Writing
- Motion Design
- 3D Animation
- 3D Product Modeling
Keysight's Roots
Particles to the rescue
Keysight creates the products that are used in innovation for testing, standards and measurement, so keeping the foreground products photo-real keeps the focus on the physical solutions from Keysight. The background is a representation of the potential for progress in varying industry verticals.
Booths and Live Demos
The first place to show of this new campaign was CES 2024 where elements surrounded viewers on multiple interactive kiosks. In the live, interactive experience, the booth at CES had two front kiosks and four rear kiosks.
Web and Socials
Keysight Does That is the hero video for sales presentations, the Keysight website and social media pushes. Helping customers understand the breadth of offerings builds Keysight as a thought leader in the tech and innovation space and helps customers think of Keysight when they think of a partner for what's next.